In your world, a lot happens in the 4th quarter. It can truly make or break your success for the entire year. Heading into the 4th quarter, you’re hopeful for increased sales volume, you’ve likely invested in more product to meet the expected demand and you may have even spent some of your budget on advertising to capture as much of the holiday bliss as possible. Everything is ready to go…or is it?
Looking back on the 4th quarter of 2014, ask yourself these questions: