DM Blog

In your world, a lot happens in the 4th quarter. It can truly make or break your success for the entire year. Heading into the 4th quarter, you’re hopeful for increased sales volume, you’ve likely invested in more product to meet the expected demand and you may have even spent some of your budget on advertising to capture as much of the holiday bliss as possible. Everything is ready to go…or is it?

Looking back on the 4th quarter of 2014, ask yourself these questions:


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Yes, attending a tradeshow is fun. It’s a chance to get out of the office, get out of your normal routine and engage in conversation with people in your industry. But, a tradeshow requires work or it will be a waste of money that could have been used for something more meaningful to your business.

With the Internet Retailer Conference & Exhibition (IRCE) coming up in June, I thought I’d share with you how I prepare for a tradeshow to get the most out of my time spent…and also have a little fun along the way.


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There’s something very exciting about seeing an order from a client’s online store travel at lightning speed from their platform through our order management system and off to one of our DCs for processing. In that moment, I put myself in the client’s shoes. I imagine that I woke up one day with a nagging feeling in my gut — an idea for a product that would improve my life and others. Then, after careful consideration I placed a bet on myself and launched a business. Now, here I am watching orders flow. I’d feel pretty freaking brave and cool; empowered.


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The last ten years have been a headlong rush into eCommerce. It feels as though Amazon will take over the world. Mall-anchor and Big Box retailers are struggling while online sales offer double-digit year-over-year growth.  What’s going to happen?


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