DM Blog

The original intent of Jeff Bezos, founder of Amazon, may have been to choose a name that started with an “A” to rank first in alphabetical listings. That’s pretty smart. But, to choose a name like Amazon that would later so appropriately fit the company, that’s genius. Not only is the Amazon the longest river in the world, it also carries the largest volume of water. The parallel is fascinating.

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Lori Montgomery, Marketing Program Manager, Distribution Management

As a marketing professional and a self-proclaimed frugalist (yes, it’s a word — according to wiktionary.com), I love to peruse ads, mailers and online sites to see what kind of promotions, coupons and freebies are out there. For one, I’m looking at the design and execution of the special offer but perhaps more importantly, I love a gift with my purchase.


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